A cookie is a small text file that a web server saves on your computer or mobile device when you visit a website. It helps the website to remember your actions and preferences (such as log-in details, language, font size, and other functionality) over some time, so you don’t have to keep entering them every time you visit the website or browse from one page to another. It can be used for analytics and marketing purposes.
On our website, we use first-party, third-party, session, and persistent cookies. The cookies set by us are called “First-party cookies’ and the cookies set by our third-party partners and service providers are called ‘Third-party cookies.’
Session cookies are temporary cookies that remain on your device until you exit your web browser. Session cookies are crucial to making our website function correctly, enabling users to move around the website and use all the features.
Persistent cookies remain on your device for much longer, perhaps until you manually delete them. Persistent cookies help us to recognize you as an existing user of our website, so it’s easier and more convenient to return to our website or interact with our services without signing in again. In addition, persistent cookies also help us recognize you when you view a resource belonging to our Website from another website or an app (such as an advertisement) and help us record information about your web browsing habits during the lifetime of the persistent cookie.
The first-party, third-party, session and persistent cookies can be categorized further based on their function. The following are the categories of cookies that we use, along with a description of their purposes:
These cookies are essential for our website to function correctly and ensure our services are accessible (e.g., log-in functionalities, load balancing, fraud detection and security, navigation, filling in forms). You can set your browser to block or alert you about these cookies, but then some parts of the site will then not work.
Performance cookies allow us (i) insight into analytics, such as visit count, “events” (e.g., tracking clicks, searches, or other actions taken by a user), highest to least popular pages, highest to least popular origin/destinations, and traffic sources, (ii) A/B testing between different versions of the Website, and (iii) browser session recording and feedback (e.g., for analyzing or replicating bugs or user experience issues), to optimize the performance of our website.
Functional cookies enable us to personalize your experience on our website (e.g., find the best or most relevant deals for you) by developing a user profile. This profile would include information such as username, searches or bookings made, probabilities to make bookings across products, and other user demographics (e.g., type of traveler, search preferences, geo-location data).
These cookies help us serve our ads on third-party websites, serve our advertising partners’ ads on our website, analyze the effectiveness of these advertising campaigns, limit the number of times you see an ad (also known as “frequency capping”), track whether ads have been correctly displayed, and prevent ad fraud.
These cookies are set by a range of social media services we have added to the site to enable you to share or “like” our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. It may impact the content and messages you see on other websites. If you do not allow these cookies, you may not be able to use these social media functionalities.
It is ultimately left to the user to accept or reject the cookies on our website. We want to assure you that by using cookies on our website, your experience through our website will be amazing and uninterrupted.